Bang & Olufsen is one of most famous Danish designer brands and has shops all over the world.
This consumer electronics company was founded in 1935 by Peter Bang and Svend Olufsen and is today also called B&O. The is now renowned for their impressive design and technology in audio and visuals and is a mix of good Danish innovation and craftsmanship.
Here is what Bang & Olufsen tells about their design:
We seek a design that matters. Design that naturally makes our products express how they want to be used. To us, design is not just the beautiful shape we wrap our technology in. Our design approach flows through all aspects of product development – from crystallising the fundamental user needs in early concept development through the engineering phases. This allows us to deliver products where we never compromise on the basic product idea.
You can find B&O shops all over Denmark, and in Copenhagen, you find a big store at Strøget.
One of the newest product lines is the B&O PLAY that are portable products that are intuitive to use and easy to integrate into the daily life.
